Brief: Rebrand the All Day Men’s socks category to define brand personality to new customer demographics across all styles and products. This range was designed in alignment with the 2023 All Day Everyday People campaign rollout.
Market: Mens
Key Requirements:
Design new brand concepts & ideas across multiple products.
Presenting design concepts and ranges to key stakeholders.
Create artwork & tech packs for suppliers to follow.
Liaising with offshore suppliers to execute final product outcomes.
Vegemite & Victoria Bitters
Brief: Design a range of socks that align with the brand collaborations, keeping the signature Tradie style
Market: Mens
Key Requirements: Liaise with brand managers/licensees on design direction & product outcome to ensure brand consistency.
Create artwork & tech packs for offshore suppliers to follow.
Execute products from initial concept to final production.
2022 WINTER SOCK RANGE
Brief: Design a range of winter socks with fun, bright & novelty styles for the whole family for a cosy night in. Umfies is like a hug for your feet!
Market: Mens, Ladies, Kids
Key Requirements: Define the new brand identity and values within the retail landscape, customer base & brand competitor. Present designs and product range to the creative director for review. Create detailed artwork and tech packs for suppliers to follow. Collaborate with offshore suppliers to achieve final product outcomes and meet quality standards. Oversee the production process from initial concept to final product delivery.
Brief: Rebrand the Underworks sports category, designing a consistent core look across all styles and products. Highlighting awareness for the new Serious About Sport brand campaign roll out 2023.
Market: Men, Ladies, Kids sport
Key Requirements:
Identifying brand identity & values.
Design new brand concepts & ideas across multiple products. Presenting design concepts and ranges to key stakeholders.
Create artwork & tech packs for suppliers to follow.
Liaising with offshore suppliers to execute product designs
Execute commercial products from initial concept to final production
2023 WILDLIFE COLLECTION
Brief: Partnering with WWF Australia to design and develop a winter range of socks that bring awareness of endangered animals as part of their new initiative to regenerate nature by 2030.
Market: Men, Ladies, Kids
Key Requirements: Work with the WWF brand manager/licensee to research & design a cohesive targeting of crucial animal species that align with brand values & projects. Work with overseas suppliers to source recycled fibres & packaging solutions Create artwork & tech packs for suppliers to follow. Executing commercial products from initial concept to final production
Urban Oasis is a collection of bed linen and homewares with an emphasis of bringing in the natural world to create a personal urban oasis at home. This collection aims to explore the trend of going green, with customers connecting back with the natural world due to living in built up urban surroundings. The collection focuses on using natural fibres offering an eco-friendlier alternative to synthetics.
Urban Oasis is aimed towards a customer who likes to spend their days outside soaking up the sun, getting back in touch with their natural surroundings and seeking out new places or adventures. This for the person who love to continually play and have fun no matters what the day throws at them, even if it’s cold outside its always beautiful and lush in the places they call home.
Inspired by the outdoors the designs are leafy, lush and have unique twist on plant life, paired back with simple details and geometric co-ordinates. Explored through abstract shapes and quirky motifs to form a range of prints that create an urban oasis with in our homes. Colours are bright, vibrant and have a bold impact. Leafy greens are mixed with hues of blue and paired with tones of purple and pink for an array of lush colours. Using hand screen printing techniques, it allows for a more playful approach and gives a personal touch to the collection.
Digitally printed cotton sateen, inspired by the outdoors and takes influence from leafy and lush plant life.
Hand screen printed swatches printed on to organic cotton and linen fabrics, exploring a range of different ideas to create the collection Urban Oasis.
Hand painted, digital artwork for the collection Urban Oasis.
Quilt Cover Front & Reverse
Take me to the Tropics embraces the longing for summer to come around, so that we can go back outside and into to the garden once again and enjoy everything that blooms in summer. Inspired by Floriade, Australia’s largest festival celebration of spring, the collection embraces creative, bold, playful and unique floral arrangements for everyone to enjoy and explore.
It is targeted to the garden and nature loving customer with an indoor outdoor, relaxed lifestyle, for both the young and not so young to enjoy. The theme and colour palette is inspired by the continuing trend of tropical with WGSN S/S 18/ 19 Psychotropical trend forecast.
Hand screen printed organic cotton swatches, inspired by a love of summer to create bright and playful prints.
Digitally printed fabric length.
These designs were inspired by the 60’s psychedelic movement and driven through motif, colour and pattern. The collection plays with digital printing processes and the layering of a range materials. Creating bright, bold, large scale abstract motifs and patterns which can be mixed and matched together.
Autumn Abstractica is a collection of active-wear for Autumn/Winter 18/ 19 women’s fashion, which explores the evolving trend of Athleisure. Turning yoga pants into multi-functional items that can be worn for any workout as well as daily life.
Designed and digitally printed swatches for the activewear range.
B.u.d Textiles is a collection of designs with an emphasis of bringing Australia’s forgotten natives back into the limelight. The range aims to explore a celebration of unique native plant life which blend into our backyards, nature strips and parks, often overlooked and understated in our natural landscape.
B.u.d Textiles is aimed towards those who are young, wild and free. They can often found at markets seeking out unique and different pieces to add to their wardrobes or homes. They value quality over quantity and pride themselves as being an eco-conscious consumer.
Inspired by Australian native flora and fauna, the designs over-emphasis natural colours and have brisk autumn feel. Colours are bright and vibrant, paired with dark hues for a bold contrast. Deep greens mix with shades of blue and pink for an array of colours.
