Textile Designer. Product Developer. Printer
Brief: Rebrand the All Day Men’s socks category to define brand personality to new customer demographics across all styles and products. This range was designed in alignment with the 2023 All Day Everyday People campaign rollout.
Market: Mens
Key Requirements:
Design new brand concepts & ideas across multiple products.
Presenting design concepts and ranges to key stakeholders.
Create artwork & tech packs for suppliers to follow.
Liaising with offshore suppliers to execute final product outcomes.