Underworks

Brief: Rebrand the Underworks sports category, designing a consistent core look across all styles and products. Highlighting awareness for the new Serious About Sport brand campaign roll out 2023.

Market: Men, Ladies, Kids sport

Key Requirements:

Identifying brand identity & values.

Design new brand concepts & ideas across multiple products. Presenting design concepts and ranges to key stakeholders.

Create artwork & tech packs for suppliers to follow.

Liaising with offshore suppliers to execute product designs

Execute commercial products from initial concept to final production