2023 WILDLIFE COLLECTION
Brief: Partnering with WWF Australia to design and develop a winter range of socks that bring awareness of endangered animals as part of their new initiative to regenerate nature by 2030.
Market: Men, Ladies, Kids
Key Requirements: Work with the WWF brand manager/licensee to research & design a cohesive targeting of crucial animal species that align with brand values & projects. Work with overseas suppliers to source recycled fibres & packaging solutions Create artwork & tech packs for suppliers to follow. Executing commercial products from initial concept to final production