Textile Designer. Product Developer. Printer
2022 WINTER SOCK RANGE
Brief: Design a range of winter socks with fun, bright & novelty styles for the whole family for a cosy night in. Umfies is like a hug for your feet!
Market: Mens, Ladies, Kids
Key Requirements: Define the new brand identity and values within the retail landscape, customer base & brand competitor. Present designs and product range to the creative director for review. Create detailed artwork and tech packs for suppliers to follow. Collaborate with offshore suppliers to achieve final product outcomes and meet quality standards. Oversee the production process from initial concept to final product delivery.